The Spring Festival consumption big data Chongqing offbeat crowned Mic king – Sohu news-9c8814

The Spring Festival consumption big data: Chongqing offbeat crowned "Mic king" – Sohu news source: network Spring Festival is a traditional festival Chinese the most important, most people will choose to go home for the holidays. Returning home is also a journey of consumption. So, in the spring tide of the Spring Festival just past 2016, how many GDP contributed to the hometown consumption of the people returning home? Baidu Nuomi big data researchers on the seven day of the Spring Festival National Food and beverage, KTV, spa bath, scenic spots of several major O2O consumption (ie, online to offline) consumption data for the whole network mining analysis, draw some interesting Spring Festival online consumption big data. It should be noted that the researchers statistics data is the entire network of O2O consumption data, covering the country’s more than 400 cities, hundreds of millions of users. Through the user enabled service positioning, the researchers defined the users who moved from one city to another during the Spring Festival as "home returning personnel", while the users who did not change the location during the Spring Festival were defined as "local users"". Online consumption is also moving: the three or four line of Spring Festival online consumption soared, statistical data show that the Spring Festival "return army" contribution to the consumption of the home great efforts. From the total amount, the return of the three or four line of the city "return army" contribution of consumption GDP, is back to the north, Guangzhou, Shenzhen and other capital cities and other second tier cities 1.3 times. Of course, because of the difference in the number of returning home in different areas, the contribution of the "return army" to the consumption of their hometown is also quite different. The data show that during the Spring Festival, the highest consumption rate of returnees in their hometown is Chengdu, followed by Chongqing. The consumption of people returning to Xi’an during the Spring Festival is 1.4 times as much as that of the people returning to Shanghai. The consumption ability of different groups in returning home is also different. In all the Spring Festival return home personnel consumption, women accounted for 69.8%, men accounted for only 30.2%. According to the age distinction, "after 80" is the main population of returning home consumption, accounting for 58.2% of the total consumption of returned personnel, followed by "70 after" accounted for 19.1%, "after 90" accounted for 18.5%, other age personnel accounted for 4.2%. Interestingly, in Beijing the Spring Festival in Beijing, "after 50" home consumption capacity crowd in Shanghai is 50 after 1.6 times the home crowd; and Guangzhou 50 after returning population’s consumption of Shanghai "after 50" home crowd of 12, Chongqing and Tianjin after "50" the return of the consumption power of the crowd is Shanghai’s 13 and 14 respectively. "Xiang" is not changed, chowhound home building capacity of different spring home, often is "chowhound" feast, also for the home catering business contribution GDP. Data show that Anhui Chuzhou people, when returning home for the home catering business is particularly enthusiastic, 90% of its total consumption of back home is spent on food and beverage. In contrast, in other cities (except Shantou) home consumption, the average proportion of catering in the total amount of consumption is less than 80%. Data show that Chuzhou people return home preferred food is hot pot,; 春节消费另类大数据:重庆人获封“麦霸”-搜狐新闻 图片来源:网络   春节是中国人最重要的传统节日,大多数人会选择返乡过年。回乡之旅也是消费之旅。那么,在刚刚过去的2016年春节返乡大潮中,各地回乡的人为家乡消费贡献了多少GDP呢?   百度糯米大数据研究人员对春节七天全国餐饮、KTV、温泉洗浴、景点郊游几大重点O2O消费(即“线上到线下”消费)数据进行全网挖掘分析,得出了一些有趣的春节线上消费大数据。   需要说明的是,研究人员统计的数据是全网络的O2O消费数据,覆盖了全国400多个城市、上亿用户。通过用户启用服务的定位,研究人员将春节期间从一个城市迁往另一个城市的用户定义为“返乡人员”,而将春节期间定位没有发生变化的用户定义为“本地用户”。   线上消费也在迁徙:春节三四线城市线上消费猛增   统计数据显示,春节“返乡大军”对家乡的消费贡献力度很大。从总量上看,这些返回三四线城市的“返乡大军”贡献的消费GDP,是返回北上广深及各省会城市等一二线城市的1.3倍。   当然,因为不同地区返乡人数的数量差异,各地春节“返乡大军”对家乡消费的贡献比重也有较大差异。   数据显示,春节期间返乡人员在家乡的消费量最高的是成都,其次是重庆。春节返回西安的人群消费量,是返回上海的人群消费量的1.4倍。   返乡人员中不同群体的消费能力也有较大差异。   在所有春节返乡人员消费总量中,女性占比69.8%,男性只占30.2%。   根据年龄区分,“80后”是返乡消费的主力人群,占返乡人员消费总量的58.2%,其次是“70后”占19.1%,“90后”占18.5%,其他年龄人员占4.2%。   有意思的是,在北京的春节返乡人员中,北京“50后”返乡人群的消费能力是上海“50后”返乡人群的1.6倍;而广州“50后”返乡人群的消费能力不足上海“50后”返乡人群的1 2,重庆和天津“50后”返乡人群的消费能力分别是上海的1 3和1 4。   “乡味”不改,“吃货”建设家乡能力大不同   春节返乡,往往是“吃货”们大饱口福的时候,也是为家乡的餐饮事业贡献GDP的时候。   数据显示,安徽滁州人,在返乡时对于家乡的餐饮事业格外有热情,其返乡消费总量的90%都花在了餐饮上。相比之下,其他各城市(除汕头市)的返乡消费中,餐饮在消费总量中的平均占比都低于80%。数据显示,滁州人返乡首选的美食是火锅,其次是徽菜、烧烤、西餐。   对“乡味”的热爱,返回重庆的人们有很大的发言权。大数据统计显示,重庆返乡人员美食消费量的前三名分别是:火锅、川菜、干锅。是不是一种火辣辣的感觉扑面而来?而重庆当地人员在春节期间美食消费量的前三名分别是:自助餐、火锅和小吃快餐。   寒冷的冬天,火锅消费向来都受到全国各地“吃货们”的热捧。数据显示,平时,全国火锅消费量靠前的分别是北京、成都、西安、上海、深圳,而春节期间,火锅消费量排名靠前的则成了北京、成都、扬州、上海、哈尔滨。   娱乐拉动家乡GDP,重庆获封“麦霸”城市   春节返乡,各地人群娱乐休闲的方式也各不相同。   趁着假期逛逛家乡的旅游景点,是很多返乡人员的选择。数据显示,春节期间旅游景点游客量增幅最大的是武汉,比平日增长37.2%。   春节期间,通过数据统计,旅游景点消费量最高的八个城市分别是:深圳、广州、武汉、南京、天津、重庆、厦门、西安。   冬季泡温泉洗浴,也是很多人的消遣方式。数据显示,在春节期间返乡人员选择温泉洗浴消费的占比中,最高的是广州,广州春节返乡人员温泉洗浴的消费量,占到广州温泉洗浴消费总量的61.5%。   从春节期间温泉洗浴消费总量看,排名前十的城市分别是:北京、重庆、天津、南京、广州、上海、沈阳、武汉、保定、石家庄。   从KTV的消费数据看,重庆是当之无愧的返乡人员“麦霸”城市,KTV消费总量最高,其次则是北京和武汉。   从春节期间KTV消费总量看,排名前十的城市分别是:重庆、北京、武汉、广州、上海、深圳、天津、南京、成都、西安。  相关的主题文章: