Anchor spots advertising false pornography advertisements broadcast common easy supervision to new n segotep

Anchor spots advertising false pornography advertisements broadcast common easy supervision difficult – Beijing in the webcast anchors of the advertisement, there are a lot of false advertising, such as a network of part-time, seventy percent off charge calls, fake cigarettes, gambling sites…… These ads have become the most common in the current network of several types of false advertising. Experts pointed out that the governance of network broadcast advertising should find the spread of the source to be punished, and strictly enforce the law, to guide the broadcast platform and network service platform for the establishment of autonomous mechanism. The trainee newspaper reporter Han Dandong – reporter Zhao Li in recent years, the network broadcast as a way of making friends, entertainment, learning, more and more attention from the society. It covers the game, shopping, chat, food and other content, sought after by netizens and love, showing a thriving development trend on the internet. Network broadcast is often accompanied by product promotion, placement advertising, electricity providers to promote, and even a variety of variety shows, online drama and offline business activities, etc.. However, according to the "Legal Daily" reporter, anchor broadcast platform will have some vulgar, pornographic, false advertising, and the ads are not due to heat the "Interim Measures" of the introduction of Internet advertising management and reduce. High income broadcast advertising bold according to statistics, at present, Chinese online broadcast platform close to 200, users reached 200 million, the market scale reached about 9 billion yuan, in 2016 has become the first "worthy of the name webcast". However, as a new thing, it is a double-edged sword. On the one hand, it shows the social life from different angles, for users to open a window; on the other hand, vulgar, pornographic and violent contents through the network broadcast platform for big growth, including broadcast advertising. The reason, which is inseparable from the fans economy. It is understood that the income of the network anchor in addition to the audience play reward, advertising revenue is one of its important sources of income. Therefore, the network broadcast commercials will be not at all surprising. It is understood that a lot of net red push an ad offer more than 100 thousand yuan, some fans over a million, ten million net red price will be higher. According to insiders, when the live video into a two-dimensional code, if there are millions of fans anchor, only a two-dimensional code of income in a month or so. Shaanxi Normal University network and new media director Guo Dong told reporters: "the era of mobile Internet, has changed the presentation and dissemination of advertising strategies, either funny or offbeat or video webcast, advertising has become the shelter, the root cause is the content of the flow." "2016 Chinese business big data report" shows the Reds, is expected this year, the "big network" industry output value of nearly 58 billion yuan, 44 billion yuan last year, the country has far exceeded the total box office movie. The anchor of the commercials, many of which are false advertising, such as a network of part-time, seventy percent off charge calls, cheap Apple mobile phone, Adidas, Nike high imitation fake cigarettes, gambling sites…… These ads have become the most popular military network相关的主题文章: