韩都衣舍尼班诗一条粉丝留言引发的品牌营销女装资讯中国服装网-www.9999mp.com

韩都

  尼班诗天猫旗舰店被黑?

  7月9日,尼班诗天猫旗舰店首页突然撤掉了所有的商品,全屏都是“拒绝等待,我是行动派”的海报组合。8个沙漏中亲情、爱情、友情不断流逝,触目惊心,极具视觉震撼力。然而作为一个天猫女装店铺,首页中不铺商品,完全铺满海报,难道是2015年韩都衣舍旗舰店首页被黑事件重演?

  “行动派是由我们策划发起的。”尼班诗品牌负责人接受采访时说到,“这次的事件源于我们一位粉丝在niBBuns尼班诗官方微博里的一条留言。”

  “小时候就想去香港的迪士尼。总是等中考完,等高考完,等大学毕业……等的迪士尼都开到上海了,但是想到来回的路费、门票、住宿、餐饮等花销,想了想自己的时间,又打消了念头。想想真是难过,一场说走就走的旅行是需要勇气和金钱的。”

  “当时我们看到这条留言,心中也受到了触动。”品牌负责人表示,“因为等待,我们的确错过了很多美好的东西。所以我们决定为这位粉丝实现梦想,也带领更多的粉丝做一个行动派,来一场说走就走的旅行。”

  粉丝需求是商家核心

  事实证明, 尼班诗这样的做法令消费者十分买账。据品牌负责人透露,尼班诗携手粉丝同游上海迪士尼乐园的相关信息和视频一露出,就引来了大批粉丝的热烈响应。数万粉丝通过公众号留言、微博私信、店铺客服等平台纷纷表达自己的行动派主张。

  这同样也是行动派活动的巧妙之处,尼班诗并没有将主张灌输给粉丝和消费者,而是成为了粉丝表达主张的平台。如何与用户互动是品牌营销战的关键。传统的品牌理念的灌输已经难以触动用户的内心,难以形成共鸣。而类似这种引导式的、让用户自己发声的方式,更能引起广泛的关注,也更容易激发用户参与的积极性。

  话题主张与品牌文化不谋而合

  “这位粉丝的留言除了触动我们内心的情感外,为她实现梦想的过程也与我们的品牌文化不谋而合。”负责人解释说,“尼班诗的slogan是‘just right now’,我们主张的就是不要等待,想要做的,现在就做。其实是与这次行动派的发声完全吻合的。”

  纵观层出不穷的品牌营销案例,那些最成功,最令人印象深刻的话题发声都与品牌的文化主张联系紧密。让发声建立在品牌的文化基础之上,建立更加立体的品牌形象,能让品牌文化的传播更有力度。

  反应力、执行力、敏锐度

  在社会化媒体营销中,商家通过微信、微博等媒体平台与用户互动的例子屡见不鲜,然而像尼班诗这样从一条粉丝留言引发出一次说走就走的旅行,带着粉丝畅游迪士尼,以粉丝的素人身份发声,表达行动派的态度,这样的品牌营销方式实属新颖。

  短短几天时间,从发现粉丝留言,到上海迪士尼乐园说走就走的旅行,再到“行动派”的发声,尼班诗员工的反应速度、执行力和敏锐的洞察力可见一斑。

  作为一家互联网服装品牌,尼班诗显然对于社会化媒体上的品牌营销方式有独到的见解。“品牌营销不仅要抓住消费者内心的声音,在找到可挖掘的点子后,良好的执行力也是成功的关键因素。”

  显然,尼班诗这个生于互联网,长于互联网的品牌已然适应了千变万化的市场需求和层出不穷的新媒体平台。随着社会化媒体的普及,信息的更新前所未有的迅捷,品牌营销为快不破。想要就现在,做个行动派,不仅仅是尼班诗此次活动的主张,更是品牌营销的制胜利器。

来源:中国网

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伦铜多头集结反攻 后市走向仍存变数 热点栏目 资金流向 千股千评 个股诊断 最新评级 模拟交易 客户端    □本报记者 叶斯琦    在1月初连续下挫后,1月中旬开始,伦铜多头发起反攻。伦敦金属交易所(LME)周二发布的交易商持仓报告显示,截至上周五,基金持有的期铜净多仓数量从之前一周的1600手增至12789手。这波攻势帮助伦铜触底反弹,重新收复4500美元关口。分析人士指出,当前点位多空博弈激烈,行情胶着,不过短期来看,由于金属需求仍稳固,且在供应方面产量削减、出现短缺,因此未来铜价仍有望继续反弹。    伦铜多头集结反攻    剧情总是如此相似。与去年年初的行情如出一辙,今年开局,伦铜也迎来一轮暴跌。1月4日起,LME 3月期铜从每吨4700美元上方一路下行,击穿4500美元之后,最低下探至每吨4318美元,10个交易日内累计跌幅达7.75%。    不过,这次多头并没有溃败,而是稍作调整后开始集结反攻。LME最近的交易商持仓报告显示,截至1月29日,基金持有的期铜净多仓数量从之前一周的1600手增至12789手。    在多头增兵之下,伦铜也从1月中旬开始触底反弹。目前,LME 3月期铜的4500美元关口已经失而复得,多空双方在当前点位胶着。截至北京时间2月3日17:00,该合约报4588美元,反弹幅度超过4%。    南华期货金属分析师方森宇在接受中国证券报记者采访时表示,此轮铜价触底反弹主要有以下几方面原因:首先,人民币走势趋稳,前期市场对中国经济增速下滑的担忧减缓,铜价没有进一步下滑的动力,市场也有空头回补的动力。其次,近期美国公布的经济数据相对较弱,3月份美联储再次加息的概率不大,尽管美指继续维持高位,但上升空间暂时受阻,给伦铜市场带来喘息之机。第三,从时间角度来看,在农历年到来之前的需求空窗期已没剩几天,尽管不看好全年铜价走势,但是上半年需求回升还是值得期待的,这对铜价有支撑。    “伦铜走强主要因市场预期节后国内将补库,同时美联储加息进度或将较为缓慢,因近期美国公布的经济数据不尽如人意,这使铜价获得喘息的时机。”中粮期货研究院总监曾宁说。    花旗集团金属研究及策略主管David Wilson也表示,中国春节临近,可能会促使一些基金平掉前期部分头寸。    据了解,资金雄厚的机构资金一直是铜市重要的多头力量,他们主要通过被动指数投资做多。2009年和2010年曾经有一段时间,伦敦交易员都急切地等待每月初基金进入金属市场。然而,持续的低回报使得养老基金对商品市场失去信心,资金流向可能发生逆转。    “中国因素”仍可期待    由于铜在建筑业和工业中有着非常广泛的应用,且中国是铜的第一大消费国,占全世界消费量的45%,国内外对冲基金通常会用铜价来表达自己对中国经济的看法,因此铜赢得了“铜博士”的美誉。    “中国因素”历来是影响铜价走势的主要逻辑。中国海关公布的数据显示,中国去年精炼铜进口量为368万吨,较2014年增加2.5%,创纪录高位,尽管经济成长放缓。    “能拯救商品市场的,只有中国。”国际投行高盛表示,眼下要让铜、铝等市场走向平衡,只能寄希望于中国的金属需求大幅上升。但高盛在详细论述之后不得不表示,由于全球最大买家中国正致力于从投资引导型经济模式转型,其对金属的需求将受到影响,任何寄希望于中国需求重返高位的价格反弹终究是昙花一现。    即便如此,近期不时传出关于中国经济的乐观消息,也在短期内继续利好铜价。周三公布的一项民间调查显示,中国1月服务业扩张速度为六个月最快,帮助抵消了制造业的部分颓势。更值得注意的是,中国央行最新宣布,不限购城市居民首套房贷首付比例最低可降至二成,这将降低居民购房杠杆,扩大购买力,为楼市销售加油添火,此消息也对铜需求的复苏有所帮助。    中国方面的乐观消息促使有色金属延续反弹态势。昨日,有色金属集体走高,其中沪锌更是强势上扬,主力合约盘中触及一个月高位13445元 吨,尾盘收高1.55%,报13415元 吨。    谈及“中国因素”,方森宇表示,自中国加入WTO以来,中国市场逐步成为主导全球大宗商品需求的主要动力,铜当然也不例外。中国开启供给侧改革,特别是房地产市场去库存,对于改善市场的需求有非常重要的作用,有利于拉动包括铜在内的大宗商品的消费,铜价将会获得一定的支撑。不过在此过程中,相关部门也将会掌握一个度,铜价只会得到有限的支撑。    多空博弈料加剧    放眼全球,资本市场的风起云涌令整个大宗商品市场乃至股市都变得更为复杂,“铜博士”自然不能独善其身。随着原油价格持续低迷,与其呈正相关的铜价可能不容乐观。芝商所Erik Norland认为,原油与铜价呈正相关性,其价格已经跌至历年低位,在触底之前甚至可能进一步下跌。他指出,铜需求的增长不会很快,并且增长速度可能落后于供应,因此铜价在2016年或2017年跌回2009年的低位并不令人意外。    对于铜和其他资产的相关性,方森宇表示,从宏观面来说,铜与原油、股市等相关性非常密切。第一条路径,2015年下半年,人民币贬值和中国股市大跌,导致市场对中国经济增速放缓的担忧加剧,从而导致大宗商品价格下跌,目前来看这种逻辑依然有效。第二条路径,美联储加息,使得全球资本回流,导致股市下跌、美元指数上涨,进一步促使铜和原油因此价值重构而下跌,这种逻辑在2016年也将继续。可以说,铜、股市和原油这三者之间存在非常紧密的相关性。不过从基本面来看,又各有各的不同,铜价在2016年仍然关注需求季节性回升和供过于求进一步恶化,原油价格需关注OPEC国家与其他国家之间的博弈,而股市需要更关注全球金融市场的动态。    “目前铜价在阶段性筑底当中,但2016年仍然有可能继续创新低。”方森宇认为,主要原因是年后面临国内下游需求的季节性回升,同时美联储加息节奏的趋缓也给市场带来喘息之机,铜价因而有反弹的基本条件。不过反弹幅度不宜看得过高,因为全球市场需求改善有限,而供应增速继续走高,产能过剩可能会进一步恶化。美联储已经步入加息周期,全球宽松格局已经打破,美指仍有可能继续走高,从而压制整个大宗商品市场。由此来看,铜在2016年或许还会创新低,上半年也许只是一个阶段性的底部。    “短期内伦铜可能继续处于探底反弹的态势,主要受到节后季节性需求复苏的影响,但我们预计在国内需求整体偏弱的背景下,铜价的反弹幅度将比较弱,在季节性补库结束后,铜价将结束反弹回归跌势。”曾宁说。    不过,也有分析师对未来铜价的上涨信心十足,主要原因是金属需求仍稳固,而在供应方面,产量削减且出现短缺。    “尽管近来经济数据疲软,我们仍相信大宗商品整体需求,尤其是基本金属的需求将保持强劲。”德国商业银行称,随着行业内广泛的减产,今年很多基本金属市场将出现供应短缺,这将为金属价格反弹提供动力。 新浪声明:此消息系转载自新浪合作媒体,新浪网登载此文出于传递更多信息之目的,并不意味着赞同其观点或证实其描述。文章内容仅供参考,不构成投资建议。投资者据此操作,风险自担。 进入【新浪财经股吧】讨论相关的主题文章:

Brothers and sisters encounter sibling competition barriers expert spend more time with Dabao-w32dasm

My brother and sister suffered "expert sibling competition disorder: 11 year old girl with long Dabao suddenly eyes see things, walk, also repeatedly fainted, do the inspection did not find reasons; 9 year old boy to school on the face, not to fight with classmates quarrel, or break the classroom doors and windows. Please parents anxious parents every two or three days, scorched by the flames. Since the second half of this year, the number of children who have been inexplicably out of this situation has increased significantly, almost all of them are brothers and sisters who have just taken office." Yesterday, the Wuhan children’s Hospital of Neurology, deputy chief physician Mao ice Xintian two treasure to remind mom and Dad, Dabao this is suffering from a "sibling competition disorder", may wish to take advantage of National Day holiday to accompany some dabao. My sister had ", which is a 11 year old brother Showtime in Hankou focused on the fifth grade primary school, her lively personality in class one of the best achievements, or monitor. Half a month ago, suddenly "serious illness" showtime. Always shout headache, say the eyes are not clear, walking crooked, several times suddenly fainted. Mom and dad scared to take her to the hospital for examination, oddly, repeated examination did not find the cause, more and more serious symptoms of showtime. Got worried about my daughter ", 5 days ago, the couple took a thick stack of checklists, took her to find a Wuhan children’s Hospital Medical nerve. Mao Bing admissions after the discovery, Showtime all the test results are normal, her symptoms cannot be explained by any kind of disease. Chat carefully when the hair of ice that "serious illness" Showtime during the first half of the year, the family had just had a brother, mom and dad are blabbering about my brother. "Little girl is to feel that he is not valued and concerned about, with illness to win father and mother care."." Through the observation on Showtime, ice Mao told his mother that Showtime is a typical "sibling competition disorder", the root cause in the body of his brother. His prescription: pay attention to, understand Dabao bad mood and complaints, take more time to accompany. Said Sister boy mutation "Youth" the day before yesterday morning, Mr. Chen with her 9 year old son Ding Ding knocked the child ward director Ma Jun Wuhan city mental hospital consulting room. His sad face told Ma Jun, Ding Ding has always been a good boy, I did not expect this term he seems like a different person, often got in school: fight with classmates, but also destruction of public property, the classroom and the bathroom door was kicked him. "It’s less than a month before the school starts. I’ve been asked five or six times by the teacher." Mr. Chen reluctantly said, 3 months before his wife just gave birth to her daughter, usually the family around the small busy, now large and frequent situation, people get scorched by the flames. "I had this is not ADHD?" Mr. Chen had this suspicion. Ma Jun can be found in the consulting room after Ding Ding has been very quiet low head. While dad went out to answer the phone when Tintin qigugu complained since the ", sister, mom and dad will never care of me." That son of all sorts of "abnormal", and "all is for the sake of sister rivalry, Mr. Chen dumbfounding. Some time ago, Ma Yun also accepts a 6 year old boy to his brother: "violence" in May of this year, if parents had a brother to him, was gradually become particularly violent, often while they do not pay attention.

哥哥姐姐遭遇“同胞竞争障碍”专家:长假多陪陪大宝11岁女孩突然眼睛看不清东西,走不了路,还多次晕倒,做遍了检查也没找到原因;9岁乖男孩一到学校就“变脸”,不是跟同学争吵打架,就是弄坏教室门窗,三天两头请家长,父母急得焦头烂额。“今年下半年以来,像这样莫名出状况的孩子明显增多,几乎都是刚‘上任’的哥哥姐姐。”昨天,武汉市儿童医院神经内科副主任医师毛冰提醒新添二宝的爸爸妈妈,大宝这是患上了“同胞竞争障碍”,不妨趁着国庆小长假多给大宝一些陪伴。姐姐患“怪病”,病根是弟弟11岁的欣欣在汉口一重点小学上五年级,性格活泼的她在班上成绩数一数二,还是班长。大半个月前,欣欣突然“生大病”了。总是喊头痛,说眼睛看不清,走路也歪歪扭扭的,好几次突然间就晕倒了。爸爸妈妈吓得赶紧带着她到医院做检查,奇怪地是,多次检查都没有找到病因,欣欣的症状越来越严重了。担心女儿得了“怪病”,5天前夫妻俩拿着厚厚一摞检查单,带着她找到了武汉市儿童医院神经内科。毛冰接诊后发现,欣欣所有检查结果都是正常的,她的症状无法用任何一种疾病来解释。聊天时细心的毛冰得知,欣欣“生大病”前半年,家里刚添了个弟弟,爸爸妈妈张口闭口全是弟弟的事。“小姑娘是觉得自己不受重视和关注了,用生病来博取爸爸妈妈的关心照顾。”通过对欣欣的观察,毛冰告诉妈妈,欣欣是典型的“同胞竞争障碍”,病根出在弟弟身上。他开出处方:留意、理解大宝的坏情绪和抱怨,多抽空陪伴。都说妹妹乖男孩突变“问题少年”前天早上,陈先生带着9岁的儿子丁丁敲开了武汉市心理医院儿少科病区马筠主任的诊室。他一脸愁容地告诉马筠,丁丁一直都是个乖孩子,没想到这学期他像变了个人一样,在学校经常犯事:和同学打架,还破坏公共财物,教室和厕所的门都被他踢坏了。“开学还不到一个月,我已经被老师请去五六次了。”陈先生无奈地说,3个月前妻子刚生下女儿,平时全家人围着小的忙不过来,现在大的又频出状况,搞得人焦头烂额。“我伢该不会是得了多动症吧?”陈先生竟然有了这样的怀疑。可马筠发现,丁丁进了诊室后一直都很安静地低着头。趁着爸爸出去接电话的空当,丁丁气鼓鼓地抱怨,“自从有了妹妹,爸爸妈妈就再也不管我了。”得知儿子的种种“异常”,都是为了和妹妹“争宠”,陈先生哭笑不得。前段时间,马筠还接诊了一个对弟弟“施暴”的6岁男孩:今年5月,果果爸妈给他生了一个弟弟,果果渐渐变得格外“暴力”,经常趁他们不注意对弟弟拳脚相向,下手狠到吓坏了父母。马筠说,经过分析诊断,家中“老大”的这些表现,都称得上是“同胞竞争障碍”。二宝出生后大宝咋又开始尿床了昨天,武汉晚报记者在若干儿科专家中做了一个小调查,他们都说今年以来在门诊中遇到不少类似案例。其中,大宝和二宝年龄相差在4-8岁最容易“中招”,发病时间通常在二宝出生后的第一年。武汉市儿童医院儿童心理专家彭安娜告诉记者,二孩家庭在心理学上有个“同胞竞争”的专用名词,意思是同胞兄弟姐妹之间有潜在的比较或者竞争的关系。对于已经习惯了“以自我为中心”的大宝,当家庭突然又出现一个孩子时,他会明显感觉到父母的爱被剥夺了,对父母爱的独占欲会让大宝变得敏感敌对。彭安娜说,他们会故意调皮捣蛋,趁父母不注意偷偷打骂捉弄弟妹。很多家长会奇怪:二宝出生以后,大宝怎么又开始尿床,还要人喂饭,之前戒掉的坏习惯又找上门,其实这些都是一种信号,提醒爸妈“大宝也需要你的爱”。如果父母只是一味责备他不懂事,大宝心理压力无法疏通,会做出更极端的行为。最忌说“你大些,要让着小的”“小孩子之间争宠,出现担心焦虑情绪都很正常。”彭安娜表示,当大宝表达困扰时,爸妈不要责备训斥,一定别说“你大些,要让着小的”。不要期待大宝一开始就合作,接纳他的竞争,认同他的情绪,给他一段时间让他接受这个现实,对小孩子而言,父母的理解和接纳,即使问题没有解决,他们的感受也会好一半。节假日是一个很好的契机。平时大宝要上学,父母们不妨利用这个时间多抽空陪陪他,用行动告诉他“爸爸妈妈的爱一直都在这里”。当他希望和父母独处时,应该创造机会给他一段独享“爱的陪伴”。马筠指出,“同胞竞争”对孩子是有好处的。她解释,大宝在竞争中,能逐渐学会处理与二宝和父母的关系,长大后他们进入社会,比独生子女更容易和其他人相处。链接》》》“同胞竞争”的孩子有哪些症状?1、不和二宝分享东西,对二宝不友好、不理睬,甚至拳脚相向。2、二宝睡觉、吃饭时,大宝会大吵大闹、发脾气,吸引爸妈注意。3、不和其他小朋友玩,模仿婴儿的动作,比如要求喂饭、把尿、陪睡等。4、总说自己不开心,不听爸妈的话,出现各种身体上的症状。5、性格出现较大转变,出现注意力不集中、多动等。相关的主题文章:

Today, the return peak, Xiamen traffic volume increased or increased by 60% to 80%-www.aaa54.com

Today welcome return peak, Xiamen traffic volume increased or increased by 60% to 80%, today Xiamen traffic flow or increased by 60% to 80% on weekdays, morning news reporter Chen Xiaobin with this year’s National Day Golden Week draws to a close, traffic has become a hot topic of public concern. To remind you, this afternoon, Xiamen will usher in the return peak, after 24 o’clock today, the highway will return to normal charges. Therefore, the proposed driving people to avoid it. This afternoon, welcome the return peak, according to the traffic police department forecast, this afternoon, Xiamen area will usher in the return peak, traffic flow will increase significantly, adverse impact on road traffic safety and unimpeded. Among them, according to the Xiamen high-speed traffic police forecast, today’s traffic flow or increased by 60% to 80%, about 200 thousand vehicles, the highest possible break through 220 thousand vehicles. According to past experience, today the return peak, Xiangan, Xiamen, Kyorin toll gate or will usher in large traffic, if the proposal is from Quanzhou to Xiamen. The driver can Tongan, Xiamen port, this may be faster; if it is from Longyan to Xiamen, Guangzhou direction, can go Haicang Xiamen Xikou, or Xiazhang bridge, avoid stuck in charge near the mouth. In addition, this afternoon, "a tunnel four bridges, and success Xianyueshan elevated road, Jiahe road and other roads, will also usher in the return peak, the larger traffic or traffic queues will lead to amble. Therefore, the proposed driving people to avoid it, try to avoid the peak period of return. 24 point Expressway recovery charges, this year’s National Day Golden Week Highway 7 and the following small bus free toll "welfare", will also be 24 o’clock after today "turn off", return to normal charges. If the owner drives out of the highway after 24 o’clock today, he will have to pay a certain fee. How can you save money without speeding? When you can’t leave the highway before 24 o’clock today, you can get off the highway at the nearest toll station before 24, and then go up again. If you do that, even if you’re on the freeway from the target toll station after 24 o’clock today, you’ll only have to pay the toll on the back of the road. The driver also needs to pay attention to that, after 20 o’clock today, when you enter the toll station, the staff will give you a paper card. If you leave the expressway before 24 today, the card will be void; if you leave the expressway at 24 o’clock today, the card is the basis for your payment of the expressway toll. So, don’t lose this card. S6A07009 (Haixi morning paper) (micro-blog)

今迎返程高峰 厦门进出车流量或增加60%至80%   今天厦门进出车流量或比平日增加60%至80%   晨报记者 陈小斌   随着今年国庆黄金周接近尾声,交通又成为市民关注的热点话题。要提醒的是,今天下午厦门将迎来返程高峰,今天24点后高速公路将恢复正常收费。所以,建议驾驶人错峰出行。   今天下午迎返程高峰   根据交警部门的预测,今天下午,厦门辖区将迎来返程高峰,车流量将明显增加,对道路交通安全与畅通产生不利影响。   其中,据厦门高速交警预测,今天辖区进出车流量或比平日增加60%至80%,约为20万辆,最高可能突破22万辆。根据以往经验预测,今天返程高峰时,翔安、厦门、杏林收费口或将迎来较大的车流量,建议如果是从泉州往厦门方向的驾驶人可走同安、厦门口,这样可能会更快些;如果是从龙岩、广州方向往厦门的,建议可走海沧、厦门西口或厦漳大桥,避免被堵在收费口附近。   此外,今天下午起,“四桥一隧”、仙岳高架、成功大道、嘉禾路等路段,也将迎来返程高峰,车流量较大或将导致车流排长队缓行。因此,建议驾驶人错峰出行,尽量绕开返程高峰时段。   24点高速公路恢复收费   今年国庆黄金周高速公路7座及以下小型客车免费通行的“福利”,也将于今天24点后“关闸”,恢复正常收费。如果车主在今天24点后驶出高速公路,就要支付一定的费用了。   如何才能不超速又省钱呢?当您预计在今天24点前无法驶离高速公路时,那您可以在24点前,从就近的收费站下高速公路,然后再重新上去。如果您这样做了,即便您是在今天24点后才从目标收费站下高速公路,那也只需支付后面那段路的通行费用。   驾驶人还要注意一点,就是今天20点后,当您进入收费站时,工作人员会给您一张纸质卡片。如果您在今天24点前驶离高速公路,这张卡片就作废;如果超过今天24点才驶离高速公路,该卡片就是您支付高速公路通行费用的依据。所以,这张卡片,您可别弄丢了。S6A07009   (海西晨报(微博))相关的主题文章:

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